A number of case studies using TRIZ for NPD back up this statement however, there is so far no solid quantitative data available to support this statement. TRIZ-practitioners claim a much higher efficacy with the TRIZ-based innovation process because TRIZ provides a more systematic approach for innovation and dramatically speeds up the new product development (NPD) process. Still, approximately 300 of the raw ideas are normally selected for further investigation and development, which results in launching around 125 small pilot projects and in other time and money-consuming activities – all for the sake of a single commercially successful product. Fortunately, most of the ideas are quickly rejected before much time and money are spent on their development. ![]() Today’s innovation processes used in industry are generally inefficient: various sources indicate that only one out of three-thousand, raw ideas yield a commercial product.
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